The digital version of Harrods Magazine showcases the latest in luxury beauty, fashion and lifestyle, with the app engaging with customers through interactive elements such as film, audio, animated images and adverts.
HARRODS APP KEY FEATURES
The Harrods app has been redesigned to deliver even more content. With a new issue of Harrods magazine being published on the 1st and 15th of every month, readers can discover engaging elements such as interactive games, make-up tutorials, shoppable products and video content.
The Mobile Store Guide makes it easier for shoppers to navigate the store with a brand index and interactive maps, and the Events tab outlines in-store pop-ups, product launches, and exclusive campaigns. The app has won numerous awards, including Fashion Magazine of the Year at the Digital Magazine Awards, and Best Use of Technology In-store at the Draper’s Digital Awards 2019.
A tailor-made solution developed by Harrods to create an interactive experience based on a product, brand or campaign, designed to fully engage users.
Harrods App Analytics
total downloads of the app since re-launching in 2012
Average monthly downloads this figure has grown by 14% YOY
of app users are millenials between the ages of 18 and 34
Harrods App Readership Insights
of users spend more time looking at an advert that is interactive
visited harrods.com after using the app
would recommend the app